Before talking about the 5 pillars of online business skills, I want to let you know that there are literally tens of thousands of people getting interested in building their own business on the Internet everyday, however, only a small number of them will succeed, because the vast majority are frightened to death with the amount of work they have to do!
And by reading this article, you've shown that you're interested in learning important skills to build your business. That's rare, and that's great! So let's move on to the main part. We have 5 essential skills to master, they are:
1) Niche researching skill:
The very foundation of any online business is its market, or niche. And finding out a profitable niche to enter will help you, and your business to reach high in the future. One thing I want to remind you is that don't waste your time searching for the "untapped niche" on the Internet, and don't fear competitions.
Of course, it's reasonable to enter a small niche, then dominate it before moving to a bigger market. But it's the way you market to your niche will make you money, not how "untapped" it is!
2) Keyword researching skill:
How people find solutions for their problems on the Internet? You got it, they go to search engines, and then type in their "keywords". And behind each keyword lies a different story. And your job is to identify people's emotions behind those keywords.
Targeting the correct keywords will help you to reach laser-targeted visitors whose problems may be satisfied by your offers! This is extremely important when it comes to PPC advertising with Google, because if you target the wrong keywords, you're done!
3) Website building skill:
Please don't be panic when I mention this skill, in fact, it frightens so many people, but it's not that terrible, really! All you need is knowing some basic html codes, and having a free html editor like KompoZer to start building your very own website.
Just do some Google search, and you will come up with many tutorials that guide you to building your first website.
4) Copywriting skill:
Or to communicate with people online by words! This is, perhaps, the most all-round skill you need to master. Because when it comes to operating your online business, you have to write a lot, and to write in a manner that make your customers/subscribers/readers feel interested to purchase your products, or agree to join your list.
In fact, this skill alone can build up a big online empire for you if you invest your time to learn, and master it. Yes, it may cost you a long time to learn, but the reward is worth trying!
5) Traffic driving skill:
Another important skill an online business owner like you needs to know, because traffic is the lifeblood of your business! No traffic equals no business, and no money. This skill alone has its own story, and there is a dedicated share of market to deal with this matter.
Because people don't want to work hard, yet enjoying fruitful results, therefore they feel frustrated with traffic building. But the best part is, although there are lots of ways to bring traffic to your site, you don't have to master all of them at once. The key is to get comfortable with the first one, then move to the next. And the more you do, and try, the more targeted traffic you will create, which means more money will come!
Now you know them. Remember that this is your business, not someone else's business. Therefore, it requires you to pay particular attention, and put in serious effort to grow it up. I know you might hear this statement a million times before, but "take actions" is the only way to realize your dream. Just do it, and things will become clearer!
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